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ICMR (IBS Center for Management Research)

Asia Pacific's largest case study repository for management students, faculties, trainers and corporate executives

ICMR case studies

ICMR is Asia's most popular repository of management case studies. ICMR Case Collection provides Teachers, Corporate Trainers, and Management Professionals with a variety of teaching and reference material. The collection consists of case studies on a wide range of companies and industries - both Indian and international.

ICMR is involved in business research, management consulting, and the development of case studies and courseware in management.

ICMR also provides knowledge process outsourcing services to international clients. Over 10 million copies of ICMR case studies have been printed in international and Indian textbooks, workbooks and case study volumes. More than 200,000 individual copies of our case studies have been purchased by many of the leading business schools and universities around the world.

Our case studies have won prizes in several global case writing competitions, and also appear in many international management textbooks. More than 5500 case studies, short case studies, and business reports are available for immediate download from this site. The material is available for download as pdf files, with a 'Do Not Copy' watermark.

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Baidu's Big Data Strategy-Impacting Chinese and Global AI Landscape|IT and Systems|Case Study|Case Studies
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Case Details
Case Code: ITSY094
Case Length: 16 Pages 
Period: 2012-2017     
Pub Date: 2018
Teaching Note: Available
Price:Rs.400
Organization : Baidu
Industry : Internet
Countries : China
Themes:   
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Baidu's Big Data Strategy-Impacting Chinese and Global AI Landscape
 
<<Previous Page

EXCERPTS

THE BIG DATA ECOSYSTEM

 
Baidu’s top priority was to build a robust infrastructure compatible with highly advanced features in big data application. In 2000, after the launch of Baidu Search, it released various internet applications at regular intervals. The applications helped in increasing Baidu’s traffic on its various product platforms. Many of its tools became the most sought after and most popular internet apps in China. They included Baidu News, Baidu Maps, Baidu Post Bars, Baidu Knows, Baidu Space, and Baidu Baike.
 
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RESEARCH INFRASTRUCTURE

Baidu made no compromises in building the fundamental infrastructure to realize its big data vision. It built three state-of-the-art research laboratories in Silicon Valley. In 2013, it built Deep Learning Institute with its focus on certain areas – image recognition, machine learning, robotics, human-computer interaction, 3D vision, and heterogeneous computing ..
 

DATA ANALYTICS
By 2016, Baidu was registering 6 billion computer searches and 4 billion mobile searches per day. It harnessed the colossal amounts of data it was gathering daily through its search platforms and rolled out its Data Analytics solutions as per its first strategic lever – Tiansun. .
 

APPLYING BIG DATA

China’s cross-border ecommerce segment was expected to grow at 15 per cent annually . Around 2010, as a result of the rise in domestic as well as cross-border e-commerce segments, the online payment trend in China was on a steep rise. The Chinese payment gateways witnessed fierce competition. The Goliaths of the payment gateways, Alibaba (Alipay) and Tencent (WeChatpay), dominated the payment segment. .
 

APOLLO – AUTONOMOUS DRIVING SYSTEMS
Autonomous cars comprised a segment that was witnessing fierce competition among global tech giants like Google, Tesla, BMW, and many more. Top thinkers were of the view that driverless cars would revolutionize the automotive sector in future. In a report in 2017, McKinsey estimated that autonomous driving could contribute $1.5 trillion in net new revenues to the automobile market by 2030 . It also projected that by 2030, they could account for up to 15% of total new car sales. .
 

MACHINE LEARNING

In the last several years of its research on AI, Baidu had made significant headway in Machine Learning. It had been integrating into its core services machine and deep learning technology, self-teaching, and neural net technology to reap the benefits in sectors like finance and healthcare. In 2014, Baidu launched a speech recognition technology called ‘Deep Speech’ , which recognized and interpreted voice input in noisy environments without distorting accuracy.
 

THE NATIONAL MISSION

The Chinese government, as a part of its ‘Made in China Policy’, declared an ambitious strategy to propel the country toward global technology leadership by 2030. In November 2017, the government officially recruited Baidu along with Alibaba and Tencent, the trio popularly referred to as BAT apart from iFlyTek . China’s Ministry of Science and Technology recognized Baidu as one of the first members of the AI national team.
 

SOCIAL AND ECONOMIC IMPACT
Baidu’s big data initiatives were not confined to business and commercial utilities alone. Many of its applications demonstrated and promised to make an impact on several sensitive social and economic issues also. .
 

THE ROAD AHEAD

In 2011, Baidu was China’s most valuable internet company. It had a market of US$46 billion in 2011 which increased to US$64.6 billion by 2017 – a 40 per cent rise. However, Baidu had to face fierce competition from its domestic peers Alibaba and Tencent. In 2014, Alibaba went public on the New York Stock Exchange and grew at a rapid pace to a market cap of US$300 billion by 2017.
 

EXHIBITS
Exhibit I:Baidu Financial Data
Exhibit II: Baidu – Products and Services
Exhibit III: About Big Data
Exhibit IV: Baidu’s Big Data Process Flow
Exhibit V: Baidu’s Big Data Output- An Illustration
Exhibit VI: Baidu’s Big Services to Government of China
 


 
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